People in Silicon Valley get ready! Compliance is a coming!

From showboating Democrat senators, accusing Facebook of slow-walking the algorithms that Congress so desperately wants to see, specifically how they track ad-spending (which FB surely tracks very very carefully) to Twitter executives politely knocking on Congressional committee doors so they can be grilled mercilessly, the Russia Hunt continues. This time with Silicon Valley social media behemoths and sorta moths Facebook and Twitter in their sights.

So Russia or Russian-related groups (the evidence is second or third hand and rather scattered at this point) seem to have spent a fair bit of cash compared to you or me on ads in Facebook, but loose change compared to even local-race campaign budgets.

Did those ads – most of which did not mentions the president or either party (again this is all second or third hand stories about leaks about committee members options on ads that they may not have even seen yet) – influence voters in any statistically significant way? You can’t dismiss the possibility but it seems like hard evidence of Jared Kushner’s data operation’s alleged connection with Russian-sponsored actors is nowhere to be seen at this point. So now they have to haul Facebook and Twitter before Congress to make sure that FB and Twitter exec’s admit to knowing that Russia really spent far more on social media ads than the evidence suggests.

In other words, the targets keep changing when evidence is lacking but the investigation rolls on. Yes, that is in part how investigations should proceed, but it seems that Congress is moving towards some sort of compliance structure for social media companies when it comes to ad spending, specifically political ads. But how do you define a political ad in 2017? With identity politics labelling everything as political, and any opinion that doesn’t conform to radical theory as racist, then ANY ad is potentially political. Especially at election time.

Imagine Facebook now has to change their algorithms so that they can file quarterly (monthly maybe?) reports to some agency in the beltway, giving information on who spent what on which ads. Because Congress recognizes that standard campaing financing no longer works. Just ask Luther Strange and Mitch McConnell. And they’re furious about it. Social Media must pay for the changing habits of voters it seems.

And once compliance rules – detailed, ambiguous, and recondite – are in place, then you have a new industry for former Congressional aides! Social media compliance lobbyists!! Facebook might just be hiring a few very soon, if not yesterday. Twitter too. And whether Jared Kushner is an evil traitor, well we’ll just let that question hang for a while. Until some sort of evidence shows up.

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