Friday January 20, President Trump will address the nation, and the world. But his inaugural address is for America. Not the world. As much as the world will be watching, indeed many around the world watching uneasily because they sense their privileges and prosperity may be affected by Trump’s presidency.

What will he say?

Democrats in Congress have already begun to try and pushback (in Rick Perry’s hearings) at the possibility of significant – and long overdue – cuts to government spending. Byron York has outlined a fascinating way that Trump can triangulate between his voters, GOP members of Congress, and some Democrats to achieve his agenda. Or that part of his agenda which matters to voters. David Winston of The Winston Group, writing in National Review, highlights how jobs are very much at the center of voter’s concerns. Not the wall with Mexico. Yes immigration affects jobs, despite activists protests. But it’s jobs first. And reforming Washington second, on most voter’s agendas.

What will he say?

Ken Kachigian has a beautifully written piece in Real Clear Politics, offering advice and a broad and sweeping – but penetrating view – of why Trump astounded the media, the elites, the Democrats, the world etc. and won. He saw something in America others failed to see. And America sensed something different in Trump. Beyond the tweets and the outrage of the week. And they handed him the awesome power and responsibility of the presidency.

What will he say to them?

As Kachigian points out, Trump will be facing West – towards the country’s heartland, which he traversed right till the end. Giving speech after speech as the media criticized and scorned him – writers like Byron York being the rare and thoughtful exception – as they followed Trump’s campaign.

What will they say of Trump’s speech?

The Washington Post’s James Hohmann gives a clue to their likely reaction in the WaPo’s Daily 202 Report. He speculates that any goodwill generated by Trump’s inaugural speech will vanish in the wake of his first tweets as president. Hohman still doesn’t get it. The tweets are a direct link to his followers and their bare-knuckle feistiness have never been a liability for Trump. Will that change once he’s in the Oval Office?

So yes, the words will matter, and if Trump can share something unexpected about his life, as Kachigian brilliantly suggests, he can raise the curtain on this administration in an inspiring and deeply personal way. And leave a quote or two for posterity. But regardless of whether he does use such a rhetorical device or not, the main point is this:

Trump will be giving the inaugural speech. Not Hillary. Not any of the other GOP contenders favored by conservatives. Trump will be giving the speech. And after heading to a only a handful of balls, getting down to work.