Trump doubled down on Trump during his lengthy, roaring convention speech Thursday night in Cleveland. And the crowd loved it. And many in the media and the think tanks – both conservative and liberal – will hate it. Because it was an attack on them. On Hillary as their supposed puppet. And a defense of those who they ignore.

If you were transported in a great pumpkin from, say last Halloween, straight to Trump’s acceptance speech; how shocked could you claim to be? Trade, immigration, civil unrest and terrorism. Trump did not water down his controversial policy proposals. With perhaps the exception being where he never actually mentioned the word Muslims while talking about making sure a vetting program was in place before accepting refugees from “any nation that has been compromised by terrorism.” And he continually praised the men and women in blue, living up to his promise of a law and order theme for his speech.

He continued to go straight for Hillary, setting up what everyone has rightly predicted will be one heck of a nasty in-the-muck general election. But he framed his attack on her as the puppet of a system rigged by the elites within his own promise to be “your voice.” As he put in the closing section of his speech: while Hillary wants you to pledge that “I’m with Her” he pledges that “I’m with you.”

While his flipping of Hillary’s Slogan (and her Go Here! arrow) will surely elicit eye rolls from many in the media, it cuts to the heart of his attack on political-correctness. Hillary’s campaign has been built on the dictates of identity politics. The “I” in “I’m with her” is a coalition of self-identifying groups under the rainbow coalition.

Before you’re a small-business owner in Atlanta, you’re an African American above all. Before you’re a lawyer in Kansas City, you’re a female voter. Before you’re a tech owner-manager in Silicon Valley, you’re a gay male. And woe on you if you instead insist you’re a business owner above all, or a lawyer, or – like Peter Thiel did – a proud gay man who happens to be an astonishingly successful investor in tech, but first is a Republican, and above all, an American.

The – I’m with her – means you have to gather in these self-proclaimed cultural identities by giving them what the elites that claim to represent them demand, like gender-neutral bathrooms while American cities face a crime wave.

The – I’m with You – of Donald Trump is a response to those identity politics coalitions. And yes, it does risk white-identity politics if you frame it from Hillary’s perspective. As most of the mainstream media does. As much of the conservative media also does. But if you see it from the perspective of believing that one is an American first – like Thiel – then it is a rejection of identity politics in favor of a national identity.

Does this have to have people so worried? Do shared values around what a nation believes in have to be so dark and foreboding? Shared values does not mean ALL values. It means those values different groups of Americans share. Because clearly there are many that are not shared. But the genius of the founding fathers is to create a constitution with a bill of rights that has given America the necessary shared values that the world’s most diverse nation is built upon.

One of the quietest moments in Trump’s speech was when he dialed back the energy to quietly and sincerely thank the crowd for cheering his promised defense of LGBTQ (yes he even put the Q in) community. And as Byron York has written this morning, many of those in his unscientific exit poll of convention goers were moved by that pledge. The difference between Hillary and Trump is that for Trump, a member of the LGBTQ community is an American first and above all.