Ah, David Brock’s back again. He never really left. Just sort of changed benches over a decade ago. Mr. opps has been described as a political assassin on more than one occasion, and Brock’s hit jobs have helped set the standard for digging up dirt on political opponents.

So what has Brock – through his super PAC, American Bridge 21st Century, come up with? An attack ad, that’s meant to be funny, and surely is for those who dislike Trump. Go to Politico’s website. Rather than dig into Politico’s insider analysis of the RNC’s effort to thwart the free-the-delegates rebellion, you will immediately note the ads with the gold-framed is-this-1983? graphics that proclaim: Trump release your returns.com.

Cute. Absolutely cute Mr. Brock. And one can be sure that Hillary’s team is giggling over the adolescent gimmick. Maybe Hillary herself is making sure that polling suggests these ads will achieve their purpose: undermine Trump’s credibility as a pushback against Hillary’s trust problems with the public. But everyone else in her office likely laughed at the cheesy graphics. Hollywood is like high school? Try the beltway.

Romney? He’s got to be smiling just a little. Ready to put on his serious face if the press is willing, once again, to listen to his pet peeve: why Trump isn’t getting destroyed by his lack of personal financial disclosure, the way Romney was in 2012.

Cruz? Well, he’s going to speak at the convention in Cleveland, so he’s got to keep his grinning private. Same for Paul Ryan who, of course, has to play the role of unifier at the convention.

Again, as with Hillary’s new spate of attacks, will it work? Does the ad reveal something new and shocking about Trump which could potentially cause significant damage to his poll numbers? Or does it almost feel like an ad for the Apprentice? Re-positioning a major brand by keeping it significant and center-stage.

It’s almost as if David Brock has become a hack writer/publicist for the Apprentice, by banging away on a known theme regarding a well-established brand. The ads are funny, cartoonishly so. And maybe a well-planned attack campaign, with lots of new and fascinating bits of dirt, is all lined up behind this brassy bugle call from the man with the sweaty forehead. If not, it’s just a silly joke. Good for a giggle, and not much else.

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