If the last two elections are any indicator, the 2016 race will mean quite the windfall for those in the political marketing industry. And the potential candidates know it, based on the smattering of names being link to various political mega-donors, as described in this Politico read on the role money and Super PACs may play in 2016.

Republicans mentioned meeting with folks who could underwrite their campaigns include Bobby Jindal, Bob McDonnell, John Kasich, Rick Santorum, Scott Walker, Susana Martinez, and Rick Perry. On the Democratic side, Joe Biden, Martin O’Malley, and Mark Warner also have meet with money mavens, but the majority of the dollars on the Dem side are stuck in stasis until Hillary Clinton makes a decision on running.

Follow the money, and you will find a trail to the likely 2016 horses.