While the Democrats took the MSNBC stage tonight, Fox News watchers will be seeing a lot more of Mitt Romney; the former gov has launched a $2 million national ad campaign aimed at conservative viewers.

While much of Romney’s campaign has focused on cementing his position as a social conservative, the ad highlights his promise to keep federal spending in check.

So why national ads so early in the race? Probably because his campaign is tired of seeing stories that end with lines like this:

…he has not only trailed Giuliani and McCain, but also has registered lower than actor and former Sen. Fred Thompson of Tennessee, who has not announced his intentions to run.

Even though he’s got the money and organization in the important states, Romney knows he needs to start registering in national polls, if only to avoid lines like that. And besides, $2 million won’t exactly leave him broke.


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